Beauty of Nature,
Power of the Soul

Aidea's Growth Diary

In the winter of 2020, Aidea was born.
The founder, who also serves as the design director, has received a large amount of information about jewelry design since childhood from a family engaged in the jewelry industry. After gaining rich experience, she developed a certain pursuit for jewelry design and production techniques. Gradually, she realized that the jewelry choices on the market are all the same and cannot meet her inner pursuit of uniqueness and beauty.

She firmly believes that only girls understand girls' minds best. Thus, the brand Aidea was born. With a decision, she is determined to take crystals and other raw stones as the creative theme and is committed to turning nature's gifts into unique jewelry gifts.

Each piece of jewelry contains the mysterious power and unique charm of nature. The soul power that blends courage and elegance. When you wear our jewelry, it seems as if you have an unstoppable power to bravely pursue your goals. Beauty and goals coexist, and energy is accompanied by strength.

Beauty with purpose, energy with power!

"Be yourself who cannot be defined by the secular world."

Now, turn the hourglass upside down, and time will be cleverly and slowly delayed.

Aidea outlines various possibilities with intricate and changing lines. The mysterious owl kicks off the curtain. The North Star will guide the direction, awakening your superpower. Live in your own time zone, and every second will be full of magic. Invite you to roam in the fantastical journey of jewelry. Let Aidea and you create countless possibilities.

Our Mission:
Let jewelry accompany people to create more magical stories.

Our Vision:
Create a magical world where people can enjoy themselves and bring a future full of possibilities.

Business Concept:
Believe in possibilities. Everyone can create miracles for themselves.

Aidea Culture:
Positive and optimistic. Embrace change.

We Believe:
We all have superpowers.

We hope that every friend who supports Aidea can grow with us and witness the development and changes of Aidea. In this era full of changes and challenges, Aidea will, as always, adhere to quality and reputation and create dreamy jewelry for every girl.